To begin with, here’s a quick introduction to the site, which is all about a new idea called the Green Stars Project. The project is the result of years of pondering the following question: How can we best address the issue of corporate power? Specifically, how can we effectively mitigate the social injustices and environmental destruction that take place around the world every day as a consequence of our actions as consumers?
Briefly, our solution is to educate ourselves on these issues by reviewing products and services based on their social and environmental impact. The plan is to encourage people to write reviews for products and services on any website (Amazon, Yelp, Google, TripAdvisor, etc.) that include a conventional (gold star) rating for quality and price and also a new green star rating based on social and environmental impact. We expect this green star rating scale to be formally recognized and installed on websites once it gains momentum, and will work towards this in time.
There has been a growth in awareness of the influence of corporate activities on our quality of life over the past few decades, and the level of dissatisfaction with various industries such as food, clothing, electronics, banking, and energy has grown significantly. This is evidenced by the popularity of numerous documentaries and books exposing unethical practices in these industries and, of course, by movements such as Occupy.
Our planet and society is in a perilous state because the majority of us continue to make purchases without thinking about the consequences—the chain of events that we have just funded through our action. Many of the frustrations with corporate power, including those of the Occupy movement, can be addressed by making informed consumer choices. We should be opting to support the companies that best serve our society and our planet, not just choosing products/services because they’re popular, convenient, or cheap. In order to do that, we need to decide on the best (and worst) choices from this perspective – our consensus will be represented by green stars.