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The Green Stars Project is all about ethical consumerism – it’s a rating system for social and environmental impact. The goal is to make ethical consumerism democratic by allowing everyone to voice their opinion. It’s essentially a grassroots activism movement to address corporate misbehavior, recognize ethical businesses, and tackle social and environmental problems through individual action.

What does this entail, exactly? It’s simple: Just include an ethical score (on a scale of 0-5 Green Stars) whenever you review a product or business online. The goal is to have ethical scores for products and businesses on the sites that we already use, from online retailers (even Amazon!) to guides such as Yelp, Google Maps, etc. Join in and win a prize – right now you can win a subscription to Ethical Consumer!

A large part of the site is dedicated to social and environmental topics, from palm oil and pesticides to less obvious subjects like the Paleo diet and carbs. There are also many case studies on evaluating everyday items in the ethical shopping guide category. All of this is leading to the main goal of the Green Stars Project: to encourage you to think about ethical consumerism as part of daily life, in part by writing Green Stars reviews.

Green Stars: Democratic Ethical Ratings

A rating of 2.5 out of 5 Green Stars, denoting social and environmental impact. A new rating scale for ethical consumerism.

Ethical consumerism

Ethical consumerism is one of the most important actions that we can take to make this world a better place. From inequality to climate change, we’re facing some serious social and environmental challenges. The rise of political systems that embrace corporate hegemony and erode societal and environmental protections has not helped our situation.

Many of our problems, from habitat destruction to modern slavery, are rooted in corporate misbehavior. The only dependable way to make corporations responsible is via their bottom lines of sales and profit. Ethical consumerism is the most effective way to make that happen. Below, you’ll find recent posts and a few articles to help you get started. Also check out my other site, Ethical Bargains, which focuses on ethical ratings for new items that I’ve purchased at the Grocery Outlet!

New to the Green Stars Project?

The posts below will get you started

A picture of a toothpaste tube, annotated to suggest that 80% of the toothpaste is used in 4 weeks but the remaining 20% lasts for 4 months

What is ethical consumerism?

To me, ethical consumerism is a pretty self-explanatory term and I think that most people have a good idea of what it means. But it’s worthwhile to take a fresh look at the concept from time to time and address any misconceptions that crop up. So here’s a quick guide to ethical consumerism from the … Continue reading What is ethical consumerism?

An overview of how the Green Stars Project idea works. Individuals write reviews for products or services and include a rating for social and environmental impact on a scale of 1-5 greens stars, Reviews can be posted on any stie.

What is a green star rating?

This site is the main home and information source for the Green Stars Project. The main role of this site is to increase awareness of ethical consumerism issues so that we can eliminate corporate practices that are detrimental to our planet and society. The goal is to encourage you, dear reader, to include a green … Continue reading What is a green star rating?

Join the movement!

Tips, guides and competitions:

The Ethical Consumer logo is shown, which consists of the words "ethical consumer" in green font. The prize for this Green Stars Project contest: a subscription to Ethical Consumer, the UK nonprofit that’s one of the best resources on ethical consumption. The challenge: write a review of any product, company, or local business and include a Green Stars rating for social and environmental impact.

Green Stars / Ethical Consumer competition

Welcome to another Green Stars Project friendly contest! The challenge: write a review of any product, company, or local business and include a Green Stars rating for social and environmental impact. The prize: a subscription to Ethical Consumer, the UK nonprofit that’s one of the best resources on ethical consumption.