As described in the caption, the image is a composite of food images. The left side shows the composition of the actual diet consumed in the Lancet study, dominated by white bread, cake, cookies, confectionery, pizza, soda, etc. A logo for Quorn occupies a tiny portion of the image, annotated with "In reality, plant-based meat substitutes represented only 0.2% of caloric intake!" On the right is a selection of images of plant-based meat products such as Quorn and Beyond Meat, representing a plant-based diet implied in the Lancet paper.

Ultra-processed food: How meat and dairy are co-opting the narrative

This is the first of two posts detailing how the UPF conversation is a front line in the war against plant-based food. As a case study, I take a look at a high-profile research paper, published in The Lancet last month, and the media coverage that delivers a very misleading message. Continue reading Ultra-processed food: How meat and dairy are co-opting the narrative

Meat versus legumes. On the left are images of various legumes, a bowl of tarka dal, and a box of Beyond Meat burgers. On the right is an image of cows tethered to a feed box and and piece of beef.

The war over the most critical ethical dilemma

Beef and legumes, the most popular sources of protein in the animal and plant worlds, respectively, are at opposite extremes in terms of environmental and social impact. There has been a large-scale war playing out over this dilemma – here is a summary of some of the battlegrounds. Continue reading The war over the most critical ethical dilemma