As described in the caption, the image is a composite of food images. The left side shows the composition of the actual diet consumed in the Lancet study, dominated by white bread, cake, cookies, confectionery, pizza, soda, etc. A logo for Quorn occupies a tiny portion of the image, annotated with "In reality, plant-based meat substitutes represented only 0.2% of caloric intake!" On the right is a selection of images of plant-based meat products such as Quorn and Beyond Meat, representing a plant-based diet implied in the Lancet paper.

Ultra-processed food: How meat and dairy are co-opting the narrative

This is the first of two posts detailing how the UPF conversation is a front line in the war against plant-based food. As a case study, I take a look at a high-profile research paper, published in The Lancet last month, and the media coverage that delivers a very misleading message. Continue reading Ultra-processed food: How meat and dairy are co-opting the narrative