The biggest problem with our conversation on UPF and the NOVA system: it’s turning people off plant-based foods and back toward meat and dairy. But it’s based on a completely flawed logic. Continue reading UPF and the NOVA classification system
This is the first of two posts detailing how the UPF conversation is a front line in the war against plant-based food. As a case study, I take a look at a high-profile research paper, published in The Lancet last month, and the media coverage that delivers a very misleading message. Continue reading Ultra-processed food: How meat and dairy are co-opting the narrative
Sales of plant-based meat substitutes are stagnating in the US – in fact they have been dropping since 2020. Competitive marketing tactics by the meat industry have focused on the perils of ultra-processed food. Continue reading Support for plant-based meat is slipping in America
The Green Stars Project 