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The Green Stars Project

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Tag: environment

Follow Your Heart vegetarian restaurant - a menu from the 1970's is shown on the left. Top right is a photo of the outside signage in the 1970's. Bottom right is a black and white photo of the four founders sitting at the original cafe counter.
Ethical shopping guide

Follow Your Heart vegan blue

As my last GSP post was about B Corporation, I thought I would share a recent Ethical Bargains post on a B Corp certified company. Follow your Heart began as a tiny juice bar and sandwich shop in 1970’s LA. 55 years later, the company has been acquired by Danone, a certified B Corp that has been ramping up its plant-based repertoire. Continue reading Follow Your Heart vegan blue

Unknown's avatarjkaybayOctober 29, 2025October 28, 2025Leave a comment
Cypher, a character from The Matrix, eats a piece of steak in a scene from the film. In the screenshot, Cypher holds a piece of rare steak on a fork as he considers it.
Social and environmental issues

The most vital action to take in America, right now

Many of us are overwhelmed by the political situation in the US – feeling helpless on the sidelines, watching as new horrors unfold every day and wishing there was something we could do. Well there is! Don’t allow annoying, unstable people ruin our long-term plan of saving the only home we have. Continue reading The most vital action to take in America, right now

Unknown's avatarjkaybayMay 18, 2025May 17, 20253 Comments
The Marin headlands and coast, seen from the side of Mount Tamalpais
Social and environmental issues

A New Beginning

The world has changed. I see it in the water. I feel it in the Earth. I smell it in the air. J. R. R. Tolkien’s words could well describe our current situation. A darkness grows, the divide between light and dark is more apparent than ever, and there is a call to action for us (like Frodo Baggins) to forgo our normal routine and … Continue reading A New Beginning

Unknown's avatarjkaybayDecember 25, 2018March 7, 202316 Comments
Social and environmental issues

Water

Nestlé continues to bottle water in California during the worst drought on record. Many of you are well aware of this, so I won’t go into too much detail – you can catch up on it here. Rather than a session of hand-wringing and frustration I want to understand the company’s perspective on the situation in order to address it. So, briefly, here are a … Continue reading Water

Unknown's avatarjkaybayAugust 6, 2015June 15, 2018Leave a comment

  • jkaybay's avatar jkaybay

I have two sites, both focused on ethical consumerism.

The Green Stars Project is essentially a grassroots movement to hold corporations accountable – a democratic “Green Stars” rating system for social and environmental impact. The GSP blog engages in objective, science-based discussion of social and environmental topics relevant to ethical consumption.

Ethical Bargains is focused on case studies, evaluating products (especially plant-based food purchased at the Grocery Outlet) and rating them for social and environmental impact.

Categories:
  • Anatomy of a green stars review
  • Corporate propaganda
  • Ethical shopping guide
  • GSP contests – win prizes!
  • Health and ethical consumerism
  • How to measure social and environmental impact
  • Neonics and bees
  • Social and environmental issues
Recent posts:
  • Cooking oil drama! Is this seed oil blend actually ideal?
  • A mammoth adjustment to beef’s carbon footprint
  • Perspective on the carbon footprints of steel, cement, and beef
  • What Bill Gates missed in How to Avoid a Climate Disaster

Disclaimer: This is a personal blog and does not reflect the opinions of any organizations. All content is for informational purposes only. The owner makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site and will not be liable for any losses, injuries, or damages from the exposure or application of the information. Republishing is allowed with acknowledgement to the Green Stars Project and a link.

  • Bluesky

See also, my sister site, Ethical Bargains, which focuses on finding ethical products at affordable prices.

Join the GSP movement by writing a review online that includes an ethical rating (0-5 Green Stars) and win a subscription to Ethical Consumer magazine.

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