Third-party certifications are especially important in this age of corporate power and political weakness. The current US administration, despite viewing itself as strong, is extremely weak where it really matters – protection of our home, planet Earth, from threats such as corporate exploitation. Certifications enable consumers to quickly check if a product meets social and/or environmental standards that we would like to uphold. For my part, I like the idea of keeping our rainforests intact, so I’m motivated to figure out whether Rainforest Alliance is effective and therefore worth supporting.
In my recent evaluation of Fairtrade International, I came to the conclusion that fair trade is worth supporting, not only for the social benefits but also for environmental benefits. Fairtrade certification entails quite a bit of environmental oversight and often acts as a bridge towards organic certification. So, when we have fair trade and organic, why do we need Rainforest Alliance? You could say that it’s all about shade.
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