Here’s another review that serves as an example of how to incorporate both gold star and green star ratings. You can see more examples here. The review below is picked somewhat randomly and, like all our example reviews, it’s not an endorsement or an ad for the product. Below the review there’s some more detail on the information sources. We often don’t include citations (i.e. the information sources) in the review since they tend to clutter it too much. Readers can research the topics themselves if they want to know more.
Nutiva refined coconut oil
Ratings: ***** (5/5 Gold stars) / ***** (5/5 Green stars)
You can see the review as posted on Amazon here.
Nutiva: Social and Environmental Impact
You can read more about Nutiva’s own claims on social and environmental impact in their annual CSR (corporate social responsibility) report here.
As with all information posted on the company’s own website, you have to be wary of vague statements about how much they are working towards saving the planet and improving society. Even the very worst corporations on the planet will have statements to this effect. Look for hard facts. For example, from the Nutiva CSR report:
Energy Savings: We switched from 20% renewable energy from utility provider PG&E to 100% renewable energy via the Marin Clean Energy program.
Regarding sustainability of coconut oil versus corn or soy oil:
When coconuts trees get abundant rainfall, are organically grown, and are harvested with minimal mechanical inputs (like the coconuts we source), they have a much smaller environmental footprint than corn or soy harvested annually in the U.S. This is true even when taking into account shipping from Asia, since carbon emissions from marine container shipping are 32% to 55% more efficient than rail transportation according to a 2011 study by Herbert Engineering Corp.
Actually, in the second quote Nutiva claim that the coconuts they source have a smaller environmental footprint than corn or soy without backing this up with a reference. They provide a reference only for the transportation cost (emissions from shipping versus rail). Having looked into it a little, however, I do tend to agree that organic coconut palms (as long as they are not replacing sensitive habitats) are more sustainable than water, fertilizer, and pesticide intensive crops such as conventional corn and soy.
Other information from the report:
- Nutiva donate 1% of sales to support sustainable agriculture. They provide a list of their grant recipients in their csr report above.
- Nutiva is a also a certified B Corporation.
What is a certified B Corporation?
B Corp is a framework and certification system for companies wishing to benefit society (in addition to making a profit). To obtain a B Corporation certification, a company first completes a self-assessment under four categories: Governance, Workers, Community, and Environment. Companies that make the grade (scoring 80 out of 200 points) then undergo a review process and are required to provide supporting documentation before they are certified. Here are a couple of articles on the B Corp program:
Their social and environmental performance must be regularly certified by a nonprofit called B Lab, much the way LEED buildings have to be certified by the U.S. Green Building Council.
Overall, the product doesn’t hit every single target – for example it isn’t Fair Trade certified, although Nutiva do support local farmers in various ways. But it does, in this reviewer’s opinion, rank in the top 20% in terms of social and environmental impact, which translates into 5/5 green stars. You may differ on your rating, and that’s the whole point – we need a consensus based on several opinions. Start reviewing now!